Borders UK is reportedly looking to sell
its online unit to its digital agent Tangent. The Bookseller reports:
The digital agency, which is a division of Tangent Communications, already works extensively on the online side of the Borders business, including its email marketing. It also works with Borders in Australia, out of its international office.
This follows the buyout of Borders UK by its management team in July backed by Valco Capital Partners, the private equity arm of restructuring firm, Hilco.
Borders UK chief executive Philip Downer said in a statement at the time of the deal that it would allow the business to "develop our innovative approach to bookselling".
Borders has struggled with its online unit. For a number of years Borders used Amazon.com to do its fulfillment. Then Borders Group launched its own website.
Borders refused to comment on the sale report.
