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Random House and Penguin Launch Mobile Book Offerings

Penguin 2.0Random House and Penguin have both announced mobile book plans including plans to provide books for the iPhone.

Penguin is calling its move into mobile books Penguin 2.0. They have created a special app for use on the iPhone. Random House Publishing Group has made some of its titles available for the Lexcycle Stanza, an electronic book reader for the Apple iPhone and iPod Touch.

Books on mobile phones are nothing new in other countries. In Japan some mobile books have sold hundreds of thousands of copies. Last year in Japan half of the top selling books were composed on mobile phones.

Posted on December 8, 2008





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