Kids can play games involving their favorite book characters. Moms can pick out age-appropriate books for their kids. Teachers can find reading guides for books on their reading lists. Librarians can peruse the catalogue for upcoming books to add to the library. And it's all on the same website.
HarperCollins Children’s Books today announced the launch of a new website, aimed at kids, parents, teachers and librarians, which is the "cornerstone of our future marketing efforts," said Diane Naughton, vice president of marketing for HarperCollins Children’s Books.
With new technology and marketing techniques targeted to each audience, the website is another example of the shift of marketing toward online. Last year, HarperCollins used an online marketing campaign to promote its bestselling Lemony Snicket series.
"We realized that the most targeted means of speaking to kids, parents and teachers and librarians was through the website," Naughton said. "In order to do so effectively, we needed to upgrade our technology and re-focus our emphasis on capturing information and tailoring this information and content to each of these constituencies."
The website is actually --gasp -- user-friendly (unlike many book publishers' websites), so kudos to their web designers.
