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Barnes and Noble To Stock If I Did It

Barnes and Noble has reversed its decision not to carry the O.J. Simpson faux memoir If I Did It after Oprah Winfrey took on the topic of the book. What a surprise.
Barnes & Noble, the world's largest book retailer, has decided to sell O.J. Simpson's book "If I Did It" in its stores, reversing an earlier decision to offer the controversial title only on the Web. "Our customers are asking for it. We have been monitoring pre-orders and decided we had enough" to put the book on retail shelves, company spokeswoman Mary Ellen Keating said on Thursday.

*****

The book is set for a September 14 release, and 150,000 copies will be printed, up from a previously planned 125,000 copies, according to a Beaufort spokeswoman.

Keating said Barnes & Noble originally believed demand would not be high enough to put the book in stores. But online pre-orders have risen more than expected and the book has been on the top 100 list at barnesandnoble.com.
Barnes and Noble was going to stock the book in its online store anyway. We still can't believe Oprah is helping to publicize this trash.

Tags: oj-simpson

Posted on September 3, 2007
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