A new book called Born to Buy by Juliet B. Schor discusses the commercialization of school and children's lives. Born to Buy looks at the attempts to tie
kids to brands at a very young age. A BusinessWeek article about the
book discusses how schools and school cafeterias are starting to look
more like your local mall. BusinessWeek said "most lunchrooms could double
as fast-food courts. And classroom TV monitors flash a regular stream of
racy video-game, movie, and fast-food ads along with the TV news shows
that get piped to 40% of U.S. teens." In today's world marketers, especially predatory marketers, can easily
deliver their message directly to children without having to worry about
deflection or interference from their parents. Schor is also the author of
Overworked American: The Unexpected Decline of Leisure and The Overspent American.
