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Writing for the Information Age by Bruce Ross-Larson W.W. Norton & Company, September, 2002. Hardcover, 192 pages. ISBN: 0393047865 Ordering information: Amazon.com | Amazon.co.uk 
Technology has created so many new ways to present information
that writers have had to take advantage of these
new options in order to entice readers.
Bruce Ross-Larson, founder of the American
Writing Institute and president of Communications
Development Incorporate, provides techniques for
grabbing an audience in the computer world
in Writing for the Information Age.
As Ross-Larson suggests, "Today's
impatient readers pay attention mainly to writing that
engages them -- to writing that allows them to find
quickly and easily what might be of interest."
The focus of the book
is teaching you how to best organize and present information
and link ideas across different media. The book has a
unique and easy-to-use
organizational structure. Each technique in the book is
covered in a two-page spread, which both explains the technique
and gives several examples of the technique in use. The
technique listings are cross-referenced to other
techniques. Writers will learn how to
use tools such as word
counts, content generators, document models and
grammar checkers; use attention-sustaining
devices such as short paragraphs,
bulleted lists, tables, graphs and boxes; understand
and utilize structure, including hierarchy, chronicle events,
and sequences; and learn to write effective sentences, paragraphs
and select better words. This is a great tool for
professional writers,
especially those involved with business communications
and information technology.
Reprinted with permission from The Internet Writing Journal®. Copyright © 1997-2011 by Writers Write, Inc. All Rights Reserved. |
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Copyright © 1997-2011 by Writers Write, Inc. All Rights Reserved.
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