The Sony ebook reader will now be sold at Borders.
Efforts to bring readers new formats for books are continuing as Sony Electronics announced a deal yesterday to sell its much vaunted Sony Reader in 200 Borders stores when the Reader begins sales in midsummer (a delay from original plans for spring). Borders will be the only book chain to sell the Reader at first. It will also be available at SonyStyle stores and online, and will cost $300 to $400. Borders will sell accessories and prepaid cards to use when downloading the books from Sony's Web site (connect.com). Several thousand titles will be available for the Reader.
In a separate deal, a consortium of nonprofit publishers, booksellers and a print-on-demand publisher announced that it was starting a project called Caravan, scheduled for spring 2007, to make 24 forthcoming titles simultaneously available in hardcover, paperback, print-on-demand, digital and audio formats. The idea is that no buyer should ever go into a bookstore and be turned away because the book is out of stock, said Peter Osnos, publisher of PublicAffairs and executive director of Caravan. Participating publishers include University of North Carolina Press, Yale University Press and the Council on Foreign Relations Press.
Well, it's progress of a sort. But we won't be properly impressed until we see how long the battery life really is and how easy it is to use. We're a hard sell.