Malcolm Gladwell has cut a new book deal with Little, Brown. Little, Brown will publish Gladwell's next book, David and Goliath
Gladwell is the bestselling author of The Tipping Point
and Blink: The Power of Thinking Without Thinking
. He is also a writer for New Yorker
Some clues to Gladwell's next book can be found in an article
he wrote for The New Yorker
in 2009 called "How David Beats Goliath." In the article, Gladwell notes that David's victory over Goliath in the Bible story is not an anomaly. He says David's win quite a bit. He cites a study of wars fought between strong and weak armies that found the underdog won about 30% of the time.