Taschen is printing 1,969 copies of the book to coincide with the 40th anniversary of the Apollo 11 moon landing in 1969. Numbers 1 through 1,957 will be priced at $1,000, while the final 12 copies (numbered 1,958 through 1,969) will come with a certified fragment of moon meteorite. Taschen has not yet priced the 12 "Lunar Rock" editions, but will base the price according to the meteorite size. Those volumes will come with cases designed by Australian designer Marc Newson, who recently designed aluminum champagne coolers for Dom Pérignon. Public relations manager Creed Poulson said the meteorite editions "will be the most expensive books we have ever done." Publisher Benedikt Taschen told PW, "We are confident that the 1,969 copies will sell out very quickly."

Poulson said Taschen stores will carry the book, as will the publisher's Web site, Barnes & Noble, Borders, Amazon and other retailers nationally and internationally. A B&N spokesperson said customers can special order the title in its stores; it will also be available at bn.com.