Shortly before Labor Day rumors surfaced that Weinstein Books was being shut down, but publisher Judy Hottensen, while acknowledging that its staff had been cut from five to four and was looking to control expenses, said Weinstein Books was continuing to acquire titles. Hottensen, along with the Weinstein Books team, will remain in its current offices and "will participate in the development of the longer-term plan for the JV," the press release said.

First new books to come from the venture, which will still be called Weinstein Books, will be titles that had been in the Weinstein Books pipeline including All Things at Once by Mika Brezinski, a Raquel Welch beauty guide and The Overnight Socialite by Bridie Clark.

On a typical publishing schedule, a writer may take a year or more to deliver a manuscript, after which the publisher takes another nine months to a year to put finished books in stores. At Beast Books, writers would be expected to spend one to three months writing a book, and the publisher would take another month to produce an e-book edition.

In an interview in her office at The Daily Beast, which is owned by Barry Diller's InterActive Corporation, Ms. Brown said she believed books often missed opportunities to attract readers because the titles took too long to come to market. "There is a real window of interest when people want to know something," Ms. Brown said. "And that window slams shut pretty quickly in the media cycle."

Ms. Brown said that Beast Books would select authors from The Daily Beast's cadre of writers, most of whom are paid freelancers, to write books with quick turnarounds. She said she planned to publish three to five books in the first year.