An Inconvenient Truth Lands in Oscar Swag Bags
Posted on February 21, 2007
According to Publisher's Weekly, Al Gore's book An Inconvenient Truth (a companion to his Oscar-nominated documentary film by the same name) will be included in some very high-level Oscar Swag bags, thanks to some quick maneuvering by publisher Rodale.
The book, which is adapted from the Oscar-nominated Best Documentary feature of the same name, is part of an "ultimate Oscar gift bag," said Rodale's senior marketing manager, Brent Gallenberger. Starting today and continuing through Friday, the title will be stuffed into gift bags sent to "the top 10 female movie actresses in Hollywood." One hundred copies will also make it into VIP gift bags on hand for the taking in a "luxury gifting suite" at the Executive Beverly Hills Mansion. According to a Rodale rep, the suite is expected to draw some 500 people over the three days.What an entertaining notion: to see an actress strutting down the red carpet with a book in her hand. Somehow we just can't see that happening. Although, as Bjork proved with her infamous swan dress, anything is possible at the Oscars.Gallenberger, who confirmed Rodale paid an undisclosed fee for inclusion in the Oscar giveaways, said he and his team were able to put together the publicity plug at the last minute by working with the PR firm Madison & Mulholland, which handles select celebrity events. And while no one at Rodale expects any Oscar attendees to walk the red carpet with Gore's book in hand, getting the title to powerful people in Hollywood-a town known for its eco-friendly sensibilities-can't hurt.
