Today's Kids are Born to Buy
Posted on September 20, 2004
A new book called Born to Buy by Juliet B. Schor discusses the commercialization of school and children's lives. Born to Buy looks at the attempts to tie kids to brands at a very young age. A BusinessWeek article about the book discusses how schools and school cafeterias are starting to look more like your local mall. BusinessWeek said "most lunchrooms could double as fast-food courts. And classroom TV monitors flash a regular stream of racy video-game, movie, and fast-food ads along with the TV news shows that get piped to 40% of U.S. teens." In today's world marketers, especially predatory marketers, can easily deliver their message directly to children without having to worry about deflection or interference from their parents. Schor is also the author of Overworked American: The Unexpected Decline of Leisure and The Overspent American.
Source: BusinessWeek
